Marketing Support Services | Business Consultant
Hi
I’m Vicki, owner of The Curious Owl consultancy.
At Curious Owl, curiosity is combined with experience to face your challenges and amplify your results.
A love of data and analytics, fused with lashings of creative flair, experience and a common sense approach ensure your projects hit the mark.
Whether you're looking for strategic input, ongoing, or intermittent project support, please reach out to discuss how I can help.
The ‘owl’ approach
Curiosity
Naturally curious, with well honed listening skills our engagements commence with developing a thorough understanding of the challenge.
I immerse myself in your vision and goals and will challenge the status quo, to deliver results.
Experience & drive
As a management and marketing 'generalist' with more than 20 years experience across broad industries, I love looking at things from different angles, and bring a blend of creative and analytical thinking to the table.
Being part of effective solutions - and the making of things better - is hugely satisfying.
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Business strategy
Independent, fresh eyes for
market analysis, forward planning
and reviews. -
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Marketing support
Whether you need short term,
project based, or ongoing support,
we can help. -
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Tourism services
Representation, product/service development, marketing,
pricing reviews and more. -
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20+ years' experience
Broad business and marketing experience across media, tourism, FMCG, and analytics industries.
Case Studies
Tāku
Rebrand
Tāku Honey needed to appeal to international audiences with a story of authentic artisanal craft, contemporary Māori culture, provenance, and the most premium, pure honey provided by botany and bees!
NZ Geographic Photographer of the Year
Marketing Campaign
This now annual competition was conceived to raise the profile of the brand and deliver against commercial objectives, whilst asking New Zealanders to consider their society and environment through a different lens.
Luxury Villas of New Zealand
Business Launch
A carefully curated collection of stunning accommodation experiences in spectacular destinations, providing assurance of superlative standards to the most discerning travel trade and vacation makers around the globe.
Rural News Group
Marketing Promotion and Communications Plan
Farm to Fiji was a promotion and longer reaching communications plan developed to engage and educate advertisers about the strengths of the Rural Print medium.
2024 Mystery Ranch x Carryology Limited edition
NZ Product Launch
Covetable, Collectible and Community. This global ‘limited edition’ product launch sold out quickly in New Zealand, with a communication plan developed for local audiences.
Tourism
Product and Events Development
Market research, creativity, modeling, marketing, and exceptional delivery combine for ultimate customer satisfaction and profitable tourism ventures.
What’s been said…
"Vicki not only met our initial brief, she also proposed and implemented cost effective, ongoing solutions to keep us top of mind with a market segment that was particularly hard to reach."
Adam Fricker, General Manager - Rural News Group
"Sometimes you see something that is so well done that it should be shared. This is just the tip of the iceberg and there is a lot more behind the scenes. Vicki Febery led these efforts and did a wonderful job doing so. Not only did she recognize there was a need but she had the insight to design creative solutions. "
Excerpt from an email sent to the leadership team, by the company CEO.
We’d love to hear from you
Get in Touch!
FAQs
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First things first, don't be nervous. We'll start with a free discovery call to determine your needs (and to see if we'll make great collaborators).
If I'm not the right fit for your challenge, I have a network of talented contractors, one of whom may be perfect.
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Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).
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Timelines depend on a project's complexity and scale and the client's own skill set and resources.
We will work with you to determine the best way to deliver the project based on your own particular circumstances.
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Fractional leadership can be a great solution for businesses needing experienced leaders to help fill critical roles to navigate growth, innovation, and transformation challenges effectively. I'd love to discuss your needs further.
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Please reach out for a chat today - I look forward to discussing your needs.
Brands I’ve worked with
