What’s your superpower?

Mine is my curiosity and breadth of experience.

I’m a marketing and management generalist, with a love of new and diverse challenges.

Whether you’re looking for fractional leadership, specific short-term / project based support…or ongoing support in a particular area of your business, I’d love to explore where I can add value for you.

Services

Business strategy

Would you like a set of independent, fresh eyes for market analysis, forward planning and reviews?

More than 20 years experience across a broad range of industries provides a solid base to draw upon for strategic planning.

Marketing services

I offer marketing support tailored to your specific needs and goals.

From helping you analyse your market and creating a focused marketing plan, to rolling out specific projects…let’s discuss how I can help.

I have more than 20 years experience in a broad range of industries - including media, entertainment, FMCG, tourism and retail.

Tourism services

With nearly a decade of tourism industry experience, including refocusing a business for success through covid and beyond, I now offer consulting and representation services for tourism providers:

  • Representation

  • Marketing & communications

  • Product/experience development and launches

  • Pricing strategy

  • …and more

FAQs

  • First things first, don't be nervous. We'll start with a free discovery call to determine your challenge needs (and to see if we'll make great collaborators).

  • Pricing is based on both the project's scope and your desired timeline. (I promise fair rates and will always require your approval before we begin).

  • Timelines depend on the project's complexity and scale and the client's own skill set and resources.

    We will work with you to determine the best way to deliver the project based on your own particular circumstances.

    Fractional leadership roles are also a possibility, providing short or longer-term skilled leadership (e.g. a set number of hours per week) for your business or project at critical times.

  • Fractional leadership can be a great solution for businesses needing experienced leaders to help fill critical roles to navigate growth, innovation, and transformation challenges effectively. I'd love to discuss your needs further.

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  • Please reach out for a chat today- we look forward to discussing your needs.

“Broad experience has benefits. Generalists have a diverse collection of knowledge to draw from, so they can see connections and correlations that specialists might miss. They tend to have a high EQ too, because becoming a generalist means interacting with many different kinds of people in all sorts of situations.”

— Forbes

Want to learn more?