To stimulate advertising revenue, the Farm to Fiji campaign was developed to educate and engage advertisers and potential advertisers with the key advantages of rural print (and Rural News’ publications).

A weekly quiz encouraged engagement with the key messages about the trust, influence and reach rural print offers to advertisers. The month long tactical promotion was promoted via the publishers own print media and digital databases.

A longer term strategy to reach a younger generation of media buyers in their digital-native realm was recommended and a LinkedIn presence developed - with rapid uptake by the target market.