Covetable, Collectible and Community.

There are many great brands out there. And, I especially love those that develop community around them.

I developed a local marketing plan (using social media and email marketing) to tease the NZ release of a special edition Mystery Ranch x Carryology collaboration.

More product details were gradually released into the market to build anticipation and demand.

The cash register started ringing the moment the sales embargo lifted – and within minutes the most popular colour was sold out in New Zealand (Olive).